Focaljet - Ford Focus Forums - View Single Post - Official 2008 Ford Focus Pics and Information!

**focaljet-1** · 04-03-2007, 03:06 AM

Lincoln needs to compete with Cadillac directly IMHO. If you don't, there is no reason for it to exist. The Lincoln brand needs to once again mean something.

And as much as GM wants Cadillac to be compete with BMW, it ain't happening. You might convince some Americans to cross shop, but in Europe, it's not working.

I'll reiterate my stance that Mercury could sell the C1 Focus, the Mondeo, etc. Although I do agree that you lose the global branding momentum. But, it would be better than what Mercury is now.

Ford is not in the position, financially, to introduce a new brand (the Scion-beater as you refer to).

And, you really have to leave the PAG brands and Mazda somewhat out of the equation. They have their spots, but should continue to operate outside the Ford Universe IMHO.

04-03-2007, 03:06 AM	#1293
focaljet-1 Small Car Czar Join Date: Aug 2000 Location: On the RotorMedia helipad Posts: 29,091	Re: Official 2008 Ford Focus Pics and Information! Lincoln needs to compete with Cadillac directly IMHO. If you don't, there is no reason for it to exist. The Lincoln brand needs to once again mean something. And as much as GM wants Cadillac to be compete with BMW, it ain't happening. You might convince some Americans to cross shop, but in Europe, it's not working. I'll reiterate my stance that Mercury could sell the C1 Focus, the Mondeo, etc. Although I do agree that you lose the global branding momentum. But, it would be better than what Mercury is now. Ford is not in the position, financially, to introduce a new brand (the Scion-beater as you refer to). And, you really have to leave the PAG brands and Mazda somewhat out of the equation. They have their spots, but should continue to operate outside the Ford Universe IMHO.