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Originally Posted by focaljet-1
Lincoln needs to compete with Cadillac directly IMHO. If you don't, there is no reason for it to exist. The Lincoln brand needs to once again mean something.
And as much as GM wants Cadillac to be compete with BMW, it ain't happening. You might convince some Americans to cross shop, but in Europe, it's not working.
I'll reiterate my stance that Mercury could sell the C1 Focus, the Mondeo, etc. Although I do agree that you lose the global branding momentum. But, it would be better than what Mercury is now.
Ford is not in the position, financially, to introduce a new brand (the Scion-beater as you refer to).
And, you really have to leave the PAG brands and Mazda somewhat out of the equation. They have their spots, but should continue to operate outside the Ford Universe IMHO.
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Funny...I had always thought of the Focus as Fords version of the Scions. (Despite the fact Ford did it first.)
A little mini-model lineup of cars that don't bear much relationship to the rest of the Ford lineup, introduced as something new and refreshing, fun and zippy. I think Toyota took the Scion cue from Ford...but Ford never continued or elaborated on it with the Focus. Just think, Scion is already re-doing the entire line with sheet metal, and with the XB, the drivetrain.