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Originally Posted by focaljet-1
Lincoln needs to compete with Cadillac directly IMHO. If you don't, there is no reason for it to exist. The Lincoln brand needs to once again mean something.
And as much as GM wants Cadillac to be compete with BMW, it ain't happening. You might convince some Americans to cross shop, but in Europe, it's not working.
I'll reiterate my stance that Mercury could sell the C1 Focus, the Mondeo, etc. Although I do agree that you lose the global branding momentum. But, it would be better than what Mercury is now.
Ford is not in the position, financially, to introduce a new brand (the Scion-beater as you refer to).
And, you really have to leave the PAG brands and Mazda somewhat out of the equation. They have their spots, but should continue to operate outside the Ford Universe IMHO.
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Not really, mazda can be a upbrand scion, they have the dealer acc. down with the mazdaspeed stuff (something I REALLY wish ford would do with the mustang and focus) and are from decently cheap and sporty (mazda 3) to sport coupe (rx8) etx.
for the focus idea, eh either that, or bring it over for mazda and call it something decent would be my idea, as most people don't put performance/sporty and mercury in the same thought.
my .02
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