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Originally Posted by rpvitiello
Ford already said they are NOT going after BMW, because Cadi is hitting for that market, and they just do not have the resources to go after it. They feel Acura and LExus is a better goat to shoot for...
And the reason Cadi is not doing well is they are releasing cars WORSE than the US spec models in the europe (like there saab based intro car) instead of importing there better RWD V8 cars. IF they sold the same cars in the US and EU, and listend to the demands of customers on BOTH sides, they would make cars that were more appealing to both markets.
And if i brought in the PAG group, i would do it by killing off allot of the ford side. Ford should be selling tricle down tech from those companies, not tryign to do there own thing. As it is many of the ford cars, motors, safety are ALL from the PAG, why not just improve relations and make them one, but NOT have ford teams take over, but have PAG teams take over. With the old polotics of the company that would have never happned, but now there is a chance to do that.
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I think you mis-read my post. I don't think Cadillac is competing directly with BMW (yet) either, even though that's what they are trying to do. They are closer than ever, but just not there IMHO.
Lincoln and Cadillac use to go after the same customer. They still should.
And yes, if you are referring to the BLS, it has not sold well in Europe at all. Even with the diesel option.
"American" cars are a novelty in Europe. Sure, many people would "fancy" a Mustang over there, but that's a different crowd than the lux sedan buyer.
Cadillac is still not appealing to their taste. It's still a bit rough around the edges to them in terms of styling, driving dynamic and interior quality. You would only buy one to be "different" at this point.
The "Global" car concept has been tried many times and never quite seems to work. However, it looks as we are about to enter another round of it as manufacuturers try to find ways to cut cost.
Different countries value different things. China is where the future luxury car (hell, all car) growth is.
Buick is one of the top brands with affluent Chinese. Why not Lincoln or even Mercury?