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Originally Posted by rpvitiello
Well the issue is they dynamics of the auto industry changed allot since Cadi, and linc went right after each other. For one Ford has FAR more brands than it used to have and there is allot more competition from all the other companies. It is no longer just Ford, GM, Chrysler. Ford needs to pick brands to target competition on a global scale.
BMW, Mercedes etc… are all global brands, so to compete with them you need a global brand like Jaguar, Volvo, etc… It makes no sense to poor a tone of money into a Lincoln to make it a world class car, and then sell it only in the US in not enough volume to make your money back. If Lincoln, Cadillac are going to go after BMW, Mercedes they need to be sold globally. Cadi is trying to make their brand international to get the economics of scale, and ford is using brands that are already international to compete with BMW. They decided since Lincoln is really a US only brand after US tastes, it should go after the other US only luxury brands or primarily US brands, like Acura and Lexus. Outside of the US Acura and Lexus are almost non existent, but IN the US Lexus is the most successful luxury car brand.
Ford is left with the choice of either getting rid of brands and just going after the global market, or they need to have some global brands, but also have a few niche brands for each market.
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what ford need to do is listen to the millions of custumer that buy their cars and truck stop re designing every thing to death and take honda's approach refining what is already great and work on whats not.