FORD SPONSORSHIP NURTURES FUTURE DESIGNS, DESIGNERS

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<blockquote><font size="1" face="Verdana, Arial">quote:</font><hr> DETROIT, April 26, 2002 -- Imagine cars of the future that will soothe road rage with a calming lilac scent, embrace occupants in a single monolithic air bag when needed and roll off assembly lines with infinitely variable seating, electronic and even body configurations.

Ideas like these already grace the drawing boards and design studios at one of America?s top design schools, where Ford Motor Company is cultivating the creative talent that will develop tomorrow?s best-selling cars and trucks.

?The future walks the halls of our schools today, so ensuring we?re ahead of the trends and competition means closer contact with the leading schools and students,? says J Mays, vice president, Design. Some of his Dearborn staffers have been working closely since January with students at Detroit?s College for Creative Studies.

With one of the world?s leading automotive design programs, CCS draws students from around the globe. For example, Angela Ware, 22, grew up in suburban Farmington Hills, Mich., while classmate In Yeok Chung, 30, is a law-school graduate and army veteran from Pusan, Korea.

Like most of his CCS classmates, Alikhan Kuljanov, 28, grew up drawing cars. But in his native Tashkent, Uzbekistan, they were the Soviet-mainstay Lada, the commisars? upscale Volga, ?the occasional Fiat? and his introduction to American culture, robot Transformers.

They?re among two dozen graduating seniors to complete thesis projects under the close tutelage of CCS alumnus Jim Smithbauer and other Ford designers, who have spent six hours each Thursday afternoon since January advising and guiding the CCS design students. ?In addition to the close contact with the Ford staff, this project provides our students with an important introduction to the corporate culture and how designs are developed in the real world,? said Bryon Fitzpatrick, the CCS chairman of Industrial Design.

The interaction with students is refreshing to Ford participants like Smithbauer, 31, the design manager for the next generation of Ford?s top-selling F-Series pickup truck.

?Their creativity is unconstrained by ?fease? disease,? says Smithbauer. ?That?s the creative block among veteran designers who may find their imagination stifled by feasibility issues like costs, technology or regulations.?

Free from such contraints, the CCS seniors were encouraged by Smithbauer and Fitzpatrick to push the design envelope on their project vehicles. The requirements: start with the ?brand DNA? of Ford, Lincoln, Volvo, Jaguar or any other Ford Motor Company line; then design a full interior on computer, with actual material samples; and finally incorporate into their design sketches and exterior clay scale models the flexibility to alter the vehicle?s character by changing up to 25 percent of the exterior sheet metal.

?We had them start with interiors because we?re placing more emphasis on our interiors at Ford,? explains Smithbauer. ?Many of today?s vehicles have a certain similarity, so we see interiors as a competitive advantage, an area where we can really stand out. Plus, that?s where our customers interact most with the product, so we see design of the interior components-- the steering wheel, entertainment and instrumentation, seats, gear shift and door panels ? as increasingly important.

?From an interior design standpoint, that means closer attention to the aesthetics, ergonomics, materials and textures of each item individually and in relation to the interior as a whole.?

The vehicles designed by the CCS students are decidedly futuristic, including one with at least a passing resemblance to George Jetson?s space coupe. Most interiors feature configurable seating arrangements, including one with all four seats supported from a full-length center console. Another, a Ford rally coupe, positions four seats in a diamond array, with the driver alone in front, flanked by two second-row seats, and a single rear-facing ?tail gunner? seat.

Personalized interior touches include the planters in Hong Yeo?s Lincoln luxury coupe and the aroma therapy feature on Ware?s variation of Ford?s TH!NK brand neighborhood electric vehicle. ?Aroma therapy is so popular now for its healing, calming effects, so why not make it available in cars, where people spend more and more of the time?? she says.

Design flexibility is increasingly important because of a growing customer demand for both niche vehicles or mainstream products easily tailored to their individual lifestyles. ?It?s no longer one-size-fits, all and we?ve already started moving that way with the current F-Series,? Smithbauer notes. ?From the basic XL, which is oriented to contractors and workmen, you can move up to the XLT, which is more family-oriented, and the King Ranch for the guy who wants ultraluxury. And we modify things again on the Harley and SVT versions for customers who want a pickup with more personality, performance and sports-car feel.?

The folks at CCS understand the concept. Bryan Izard?s Mercury crossover vehicle is a two-seat coupe with a large cargo area that can also be built as a 2+2 variant with a rumble seat. Kuljanov?s ?Sagdiana,? named for an ancient city of central Asia, is a Volvo-based eight-passenger wagon that can also be modified for military use. Kyle Evans offers three versions of his update of the P1800, Volvo?s Italian-styled two-seater Sixties classic. Change two body panels and the luxury touring car can be built as a pickup or sport utility vehicle.

The CCS student?s projects may never reach the showroom, but their creativity certainly will.

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