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Originally Posted by wilko
If (and I mean IF) the car is perceived to be worth more than its competition, then the additional cost would just be the price of admission for the higher quality car. Exactly the way it is now for buying German and Japanese made cars. If the car is all that and a bag of low fat chips, it will sell.
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but IF you can make the car Perceived as worth more than the competition AND you make it in Mexico, FoMoCo can pocket the extra profit and try do come out of the red, and into the black. Ford just CAN'T afford to "give away" money. Its one thing is the company makes money to maybe be "nice" and pay higher americna wages to high school drop outs, but otherwise they need to make sure THEY survive, and their shareholders (the ones investing money in ford) get paid.







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